Thirst Aid was set up by Louis Smith & Sandy Weston in 2009. Since then we have hosted over 400 events, including weddings, brand launches, corporate functions, music festival bars & sporting events.
After starting in the wine business with Oddbins, Louis went onto work with the Venture team and Martell Cognac where he went on to launch various brands, train and work with sales forces across Europe for clients such as Diageo , Heineken and San Miguel Mahou.
Sandy started working with the Venture team from the age of 20 and has worked all over Europe specialising in brand research alongside Louis with the same multi national clients. He also worked on and developed the Diageo ‘ESP’ mystery shopping programme, which made a huge improvement to the British bar and hotel trade.
After both working on the ESP programme at Diageo and subsequently training and developing the ontrade across the country, Sandy and Louis then realised that as well as the brands and training there was a need for top quality bar services at all occasions- Thirst Aid has grown from there!